Working with Microsoft adCenter wheres the CRAZY!
Friday, December 11, 2009 3:46:33 PM
The company I work for is doing more advertisements and one of my roles is overseeing online advertisement so we have been with Pay per click google adwords for a bit now and had good success from the campaign. So we are looking into expanding into other search engines so I have spent a little time today setting up our account to get started in the new year.
Now I know Microsoft in a way arent as dominent in the market in fact is 3rd place with a 9.28% in September 2009 but on some mythical reasoning *taps nose* we are working on adwords equivalent for it. We all know MS spend big on projects but sometimes I do feel they get a little too serious. As I have had many conversations with colleagues about the wonders of making numbers go up and there is nothing better than visualising that with a crazy graph that really means very little. I think MS has missed a trick when you log into Google Adwords you get a great graph showing how things are going where your hard earned money is going, when I logged into Microsoft adCenter i get a table and a FAQ
where's the fun in that?
Granted I haven't spent ages on Microsoft adCenter and I'm sure it can generate some nice business like reports but I think the UI could do with a little work. The graphs aren't only my niggle with the UI experience seems the Tools dint really work(may just be a problem on my computer). The sign up process doesn't support Chrome so I'm back on IE and still tools don't work. Its interface is very cold like it was designed for boring suite like people who look at reports instead of playing with mechano.
Maybe it will grow on me but MS need to learn to be a bit more fun